Offre d'emploi Crissier : Strategy & Insights Lead (100%)

McDonald’s, the world’s largest restaurant chain, is an innovative and people-oriented company backed by a leading multinational brand. Currently, there are 189 McDonald’s restaurants in Switzerland, run by 46 independent entrepreneurs (franchisees).

Because our business is growing fast, we are looking for talented people to strengthen our main offices that provide support to all restaurants. To complement its Strategy & Insights department based in Crissier, McDonald’s Switzerland is looking to fill the role of:

Strategy & Insights Lead (100%)

As the Strategy & Insights Lead, your main responsibility is to define and drive the insights and strategic planning agenda for McDonald’s Switzerland, transforming consumer, business, and market intelligence into actionable strategies that accelerate growth and strengthen operational excellence.

Key Responsibilities

Strategic Planning & Market Strategy

• Co‑lead the 3–5‑year business strategy and drive the global phase planning process.


• Build strategic narratives from customer insights, market trends and business performance.


• Lead Switzerland’s contribution to global strategic processes (incl. Quarterly Business Review).

Insights Leadership (Consumer, Business, Market & Digital)

• Lead the full Consumer & Business Insights (CBI) scope: consumer & crew insights, menu & category insights, digital/CRM insights, product mix & forecasting, competitive and market intelligence, test‑and‑learn.


• Ensure high‑quality insight generation and manage external research partners.

Revenue Growth Management (RGM) & Pricing

• Guide the overall RGM strategy and coordinate the RGM Committee.


• Lead pricing strategy and execution using data‑driven tools (Pricing Engine, Menu Optimizer).

Data Strategy, Analytics & Governance

• Drive data strategy and governance across the organization.


• Improve reporting efficiency, alignment and advanced analytics/AI in partnership with global teams.

Execution & Performance Monitoring

• Translate strategy into clear KPIs and ensure delivery across functions.


• Monitor performance, identify gaps/risks, adjust plans, and manage research budgets.

Stakeholder Alignment & Communication

• Collaborate closely with SET, franchisees, cross‑functional teams and global partners.


• Present strategic insights to senior leadership and communicate priorities across the market.

Leadership & Team Development

• Lead, coach and develop the CBI team; foster an insight‑led, collaborative and innovative culture.


• Build strong talent pipelines and ensure succession planning.

What You Need to be Successful

Technical & Functional Competencies

• Strong analytical skills and ability to translate complex data into insights.


• Experience in long-term strategic planning and roadmap development.


• Deep understanding of consumer insights, market research, category and menu strategy.


• Knowledge of RGM, pricing, forecasting, S&OP, and digital insights.


• Ability to manage end-to-end projects and align cross-functional partners.


• Strong financial and business acumen.


• Languages: excellent command of English; French and/or German required.

Leadership & Soft Skills

• Strong influencing skills and ability to align diverse stakeholders.


• Excellent communication skills with the ability to simplify complex ideas.


• Team-oriented mindset with strong cross-functional collaboration ability.


• Creative thinker who challenges the status quo and drives innovation.


• Solid understanding of McDonald’s business model and guest needs.


• Strong ability to develop talent and implement development plans.

With us, you get the following benefits

• Flexible working: the ability to work remotely to achieve the best possible balance between work and private life. Homme Office is possible. Working hours are flexible in agreement with the leader, taking into account business and individual needs.


• Mobility benefit associated with this position: company car or SBB season ticket or a travel allowance.


• Bonus: a variable percentage based on performance and commercial results.


• Active talent management: targeted engagement in personal learning and skills development, on-site, via e-learning, or on the lively campus of Hamburger University in London, Paris, and Munich.


• Employee well-being: contributions to wellness activities.


• Attractive discounts in our restaurants and food for employees.


• Program packed with exclusive discounts on our partner platform, corporate benefits.